Phone Call Tracking: A Brief Introduction

Many businesses rely on phone calls as one of their main sources of leads. But are they doing everything they can to track the source and quality of the calls?

When tracking phone calls, the extent of necessary analytics is dependent on the size and industry of the business.

Obviously, websites strictly dealing in e-commerce will have much less of an incentive to track and segment every single one of their incoming phone calls. On the other hand, a local home contractor, especially one that has a longer customer lead life, and a complex purchase process, may benefit greatly from tracking their calls.

As a CallRail Certified Partner, V12 Marketing is well-equipped to consult clients on phone call tracking best practices.

Phone call tracking can also be thought of as a form of conversion tracking. The related data can also be imported and tracked alongside traffic metrics in Google Analytics. And just like tracking form fills and webchats, these inbound phone calls to a business can be tracked and attributed by marketing channel.

The Many Marketing Channels

Channels such as Google Organic Search, Social Media, Paid Advertising, tell a different story for the user getting in contact.