Google Ads and PPC Ads are an incredibly effective method of driving new, relevant traffic to your website. But, with so many new tools, advertising platforms, and other ways of netting new web traffic, is digital advertising still worth the investment? TLDR: We say yes, but it’s important to make…

Developing a WordPress website can be a lot of work, especially if Search Engine Optimization is important to your business. But, fortunately WordPress has tons of added functionality by using plugins. However, with so many plugins in the WordPress directory, it can be difficult to determine which are reputable. …

Did you know that by the end of 2019 Pinterest became the 3rd largest social network overtaking Snapchat? What is Pinterest Exactly? You may hear about Pinterest all the time but what is it and why is it so great? Well, it’s sort of like in which the users curate…

A few months ago, Steve, our lead web developer at V12 Marketing, was exploring CloudFlare’s app directory for ways to new releases and found an application called Edgemesh. Edgemesh offered to “ enhance any browser, on any device, anywhere in the world — with intelligent, automated, next-generation client-side caching via…

Many businesses rely on phone calls as one of their main sources of leads. But are they doing everything they can to track the source and quality of the calls? When tracking phone calls, the extent of necessary analytics is dependent on the size and industry of the business. Obviously…

With 2020 bringing unprecedented levels of personal and economic disruption, we are all dealing with an event that has impacted everyone to one degree or another. As I sat down to watch Sunday Night Football one evening, I saw some of the most creative campaigns (and great media placement if…

Your website is much more than a “digital brochure.” It’s potentially a dynamic platform to reach new customers, engage with existing ones (and employees!), collect data, and offer an experience and resources to the world. A website is an huge opportunity to build connections. …

Search Engine Optimization (SEO) can be tough work. Constantly creating new content, monitoring keywords, search queries, page performance, the list goes on. But if you’re looking to make instant improvements, check out the tips below. It’s Google’s job to crawl and show relevant search results to users. When someone searches…

Are you thinking of building a new website? Before running to self-builder tools like SquareSpace, Wix, MailChimp, GoDaddy, or Weebly, you may be better off using WordPress. Check out our top 4 reasons to use WordPress below: 1. WordPress is free Unlike the tools mentioned above, WordPress is (and will always be) “free.” Sure…