4 Reasons You’ll Fall In Love Using Pinterest In Your Social Strategy

Did you know that by the end of 2019 Pinterest became the 3rd largest social network overtaking Snapchat?

What is Pinterest Exactly?

You may hear about Pinterest all the time but what is it and why is it so great? Well, it’s sort of like in which the users curate the content. Pinterest is like a virtual bulletin board that allows users to find and curate images and videos with the emphasis of sharing this content with their friends and family, showing off their own aesthetic which is perfect for companies getting their brand out there.

If businesses are trying to connect with either a B2B or B2C audience, Pinterest is a great network for that. It also fulfills all the important objectives of social media marketing: raising brand awareness, driving traffic to your website, and enhancing relationships with customers and users.

Check out our 4 reasons why you’ll fall in love with using Pinterest in your social media strategy:

1. Pinterest drives traffic (and lots of it) 📊

Pinterest does an excellent job of increasing links back to your website, which, in turn, drives more traffic. It is more effective at steering traffic back to a website more than any other social media source. But this uptick in traffic obviously relies on good content! It is worth spending that extra bit of money to get the infographic or image just right in order for your post to really stand out.

2. Pinterest converts more browsers into buyers 🛍

The cool thing about Pinterest is that so many people turn to Pinterest during the research phase of their planning or for inspiration. Whether that be home decor, hairstyles, recipes and so much more! I am pretty sure I cannot be the only one to have tried at least one recipe found from Pinterest!

Sometimes it helps to think of Pinterest as a big, visual search engine. Pinterest helps to reduce the…