4 Organic Local Marketing Strategies To Boost Your Business

Local marketing strategies benefit new and established businesses by bringing brand awareness to your community. This can be achieved through a strategy specifically for your business online and in person. “Where to buy” and “near me” mobile queries have grown by over 200% in the past two years. (Think with Google, 2019)

Try these four local marketing strategies to improve brand awareness in your community.

Make Your Website Local

When creating your website, your content should include local keywords, short and long on multiple web pages. An easy way to do this is to have an “about us” page or a blog.

• Your history in the area
• Business address with map
• Local business partners
• Community involvement
• Areas you serve
• Information about your team
• How your business was started and what has happened since then

Other ways to make your business local online:

• Getting involved with relevant and local happenings, and sharing them in a blog/social media
• Making sure your location details are accurate on your website
• Sharing local photos and using appropriate meta and alt tags
• Using localized keywords is important for you to be found by the community and to help boost your SERP ranking

Local Third-Party Websites

Third-party websites, also referred to as local business directories, are free and easy local organic marketing placements worth adding to your local outreach strategy.

All local businesses should take advantage of and Some local business directories are:

These sites educate people about your business and assist in finding it. When creating a listing, put as much detailed information as possible, and make sure the listings are consistent across all third-party websites. Consumers want to easily find your address, phone number, and your website. Your goal for using local business directories is to not just be found but to have the user engage…