4 Organic Local Marketing Strategies To Boost Your Business

Local marketing strategies benefit new and established businesses by bringing brand awareness to your community. This can be achieved through a strategy specifically for your business online and in person. “Where to buy” and “near me” mobile queries have grown by over 200% in the past two years. (Think with Google, 2019)

Try these four local marketing strategies to improve brand awareness in your community.

Make Your Website Local

When creating your website, your content should include local keywords, short and long on multiple web pages. An easy way to do this is to have an “about us” page or a blog.

• Your history in the area
• Business address with map
• Local business partners
• Community involvement
• Areas you serve
• Information about your team
• How your business was started and what has happened since then

Other ways to make your business local online:

• Getting involved with relevant and local happenings, and sharing them in a blog/social media
• Making sure your location details are accurate on your website