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4 Easy Ways To Grow Your Instagram In 2022

V12 Marketing
4 min readSep 21, 2021

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Instagram, the photo-based app, is now an app where users can create videos and shop. But, the Facebook-owned app is often changing its algorithm. One day your profile is doing fabulous, reaching tons of new users and getting engagement, and the next visibility seems to be gone.

Keeping up with changes to make sure your visibility can be difficult. For many companies, Instagram is an incredibly important channel for engagement, branding, traffic, and in some cases, sales. Check out these 4 ways to grow your Instagram in 2022.

Here are some current quick statistics about Instagram:

1️⃣ Optimize your Profile 📊

Switch to a Business Account

The first item we recommend to optimize your profile is a change to a “Business Profile” if you haven’t already. This unlocks many new features, such as Facebook integration, reporting, and more.

Make Your Grid Flow

This can be done by choosing a style for your photos like a color scheme, the shade of them and you can organize your gride by type of posts. Remember three photos are in a row. Also, using a scheduling app can help see what your grid will look like.

Enhance Bio Section

Be very clear, concise, and to the point. Add hashtags for what you do. To make your profile stick out, use emojis and different fonts that match your business.

URL in Bio

Business profiles can have one link in their profile. You can have the link directly to your website or to a third-party tool, like, that has links to all your social media. This is an important part of your profile, it can bring you more business through your website.

Use Highlights

Highlights are the circles that are above your posts and below your bio used to save posts and stories. Saving posts that get engagement or have valuable content are good posts for highlights. You can repost these with a couple of clicks on your story whenever you want. When creating the highlights…

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V12 Marketing
V12 Marketing

Written by V12 Marketing

V12 Marketing helps businesses meet goals and maximize their marketing efforts.

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