3 Tips For Google Ads in 2022!

Google Ads and PPC Ads are an incredibly effective methods of driving new, relevant traffic to your website. But, with so many new tools, advertising platforms, and other ways of netting new web traffic, is digital advertising still worth the investment?

TLDR: We say yes, but it’s important to make the most of your budget to get the best return on investment.

Check out the tips below from our team:

1. Search Query Reporting 📊

Keyword reporting and search query reporting are two of the most important ways to optimize a Google Ads account.

And surprisingly, most advertisers leave this effort out when reviewing campaigns. Search Query Reporting allows an account manager to visualize which phrases users are searching that trigger an ad, which in turn accumulate clicks, using valuable budget funds.

When reviewing SQR, it’s important to look for not just irrelevant keywords to add to negative search lists, but also top performers, outliers, and rising stars.

2. Automated Budget Rules 🤖

When managing Google Ads, budgeting is often a concern for advertisers.

Common questions like, “Is there a minimum spend?” or “What happens if we hit our budget limit,” are…