Google Ads and PPC Ads are an incredibly effective method of driving new, relevant traffic to your website. But, with so many new tools, advertising platforms, and other ways of netting new web traffic, is digital advertising still worth the investment?
TLDR: We say yes, but it’s important to make the most of your budget to get the best return on investment.
Check out the tips below from our team:
Keyword reporting and search query reporting are two of the most important ways to optimize a Google Ads account.
And surprisingly, most advertisers leave this effort out when reviewing campaigns…
Many businesses rely on phone calls as one of their main sources of leads. But are they doing everything they can to track the source and quality of the calls?
When tracking phone calls, the extent of necessary analytics is dependent on the size and industry of the business.
Obviously, websites strictly dealing in e-commerce will have much less of an incentive to track and segment every single one of their incoming phone calls. …
With 2020 bringing unprecedented levels of personal and economic disruption, we are all dealing with an event that has impacted everyone to one degree or another.
As I sat down to watch Sunday Night Football one evening, I saw some of the most creative campaigns (and great media placement if I do say so myself) I realized how different us marketers have to think when it comes to the future of running marketing campaigns. …
Your website is much more than a “digital brochure.” It’s potentially a dynamic platform to reach new customers, engage with existing ones (and employees!), collect data, and offer an experience and resources to the world. A website is an huge opportunity to build connections. And what better way to start a new relationship than with trust?
Also, it should be noted, we are not talking about “trust flow” in this case, which is a powerful Search Engine Optimization signal.
So, why would you want to build trust in the first place?
Trust with our customers enables them to see your…
Search Engine Optimization (SEO) can be tough work. Constantly creating new content, monitoring keywords, search queries, page performance, the list goes on. But if you’re looking to make instant improvements, check out the tips below.
It’s Google’s job to crawl and show relevant search results to users. When someone searches for “running shoes” — Google has to determine in micro-seconds what web-pages, images, and videos are relevant to that user’s search at that time, their location, device, and previous behaviors. That’s a lot to consider.
Are you thinking of building a new website? Before running to self-builder tools like SquareSpace, Wix, MailChimp, GoDaddy, or Weebly, you may be better off using WordPress.
Check out our top 4 reasons to use WordPress below:
Unlike the tools mentioned above, WordPress is (and will always be) “free.” Sure, you will need to still pay for hosting the website, maybe a theme, additional functionality through paid plugins, or a web developer to build or manage it, the core use of WordPress itself is free.
WordPress has a community of developers working towards its development. Granted, this means there may…
As a Top-Rated Local Marketing Agency in Concord, New Hampshire, V12 Marketing understands what it takes to grow a business.
Check out the tips below to boost awareness, engagement, and conversion in your outreach efforts.
There are likely many blogs about your industry and services, but do you know where they are?
By researching informative content channels like blogs, podcasts, and social media groups, you can build strategies to contribute content to like-minded communities. …
That’s exciting! Or it should be. Maybe you’ve worked with others marketing companies in the past, maybe you haven’t. What should you look for? Check out these differentiating factors that we believe will help you make the right decision.
Any marketing agency worth its salt needs to have a strong creative staff ready to position your brand in ways you may not have considered before. One of creative’s jobs in to think of messaging and how it relates to the customer.
They put themselves in your customer’s shoes, and build strategies to connect with them in lasting and meaningful ways…
When competition is high, it can be tough to differentiate from the other players in the market. Check out the Content Marketing tips below to boost engagement and conversion!
When you’re creating the news, it can’t always be about puff pieces and top-down communication. Your customers rely on your expertise to guide them in their purchases. Try creating content that educates, such as Frequently Asked Questions, or in-depth explanations of some of their more technical parts of your product or service.
Put yourself in their shoes, and think about what they are looking for, questions they have, and ways you…
Social media marketing is a multi-pronged approach.
It’s a way to connect with your audiences both one-on-one and one-to-many. It’s an advertising platform. A content distribution platform. A customer service tool. And more. And that’s why our team is often encourages our clients to be as active and effective with the time they spend with social. Below, you can find 5 ways to get better results from your social media marketing.
Twitter Lists is an underrated tool that Twitter offers any account. Basically, you are able to add individual users to a list, and make that list private or public…