Many businesses rely on phone calls as one of their main sources of leads. But are they doing everything they can to track the source and quality of the calls?
When tracking phone calls, the extent of necessary analytics is dependent on the size and industry of the business.
Obviously, websites strictly dealing in e-commerce will have much less of an incentive to track and segment every single one of their incoming phone calls. …
With 2020 bringing unprecedented levels of personal and economic disruption, we are all dealing with an event that has impacted everyone to one degree or another.
As I sat down to watch Sunday Night Football one evening, I saw some of the most creative campaigns (and great media placement if I do say so myself) I realized how different us marketers have to think when it comes to the future of running marketing campaigns. …
Your website is much more than a “digital brochure.” It’s potentially a dynamic platform to reach new customers, engage with existing ones (and employees!), collect data, and offer an experience and resources to the world. A website is an huge opportunity to build connections. And what better way to start a new relationship than with trust?
Also, it should be noted, we are not talking about “trust flow” in this case, which is a powerful Search Engine Optimization signal.
So, why would you want to build trust in the first place?
Trust with our customers enables them to see your business as a resource. They are more likely to purchase from you. More likely to recommend you to their friends. And more likely to share your content. A healthy and trusting relationship with your customers is worth its weight in gold, and then some, most likely! …
Search Engine Optimization (SEO) can be tough work. Constantly creating new content, monitoring keywords, search queries, page performance, the list goes on. But if you’re looking to make instant improvements, check out the tips below.
It’s Google’s job to crawl and show relevant search results to users. When someone searches for “running shoes” — Google has to determine in micro-seconds what web-pages, images, and videos are relevant to that user’s search at that time, their location, device, and previous behaviors. That’s a lot to consider.
Are you thinking of building a new website? Before running to self-builder tools like SquareSpace, Wix, MailChimp, GoDaddy, or Weebly, you may be better off using WordPress.
Check out our top 4 reasons to use WordPress below:
Unlike the tools mentioned above, WordPress is (and will always be) “free.” Sure, you will need to still pay for hosting the website, maybe a theme, additional functionality through paid plugins, or a web developer to build or manage it, the core use of WordPress itself is free.
WordPress has a community of developers working towards its development. Granted, this means there may be more maintenance compared to a builder tool like Wix, this also means the best software will always be available. …
As a Top-Rated Local Marketing Agency in Concord, New Hampshire, V12 Marketing understands what it takes to grow a business.
Check out the tips below to boost awareness, engagement, and conversion in your outreach efforts.
There are likely many blogs about your industry and services, but do you know where they are?
By researching informative content channels like blogs, podcasts, and social media groups, you can build strategies to contribute content to like-minded communities. …
That’s exciting! Or it should be. Maybe you’ve worked with others marketing companies in the past, maybe you haven’t. What should you look for? Check out these differentiating factors that we believe will help you make the right decision.
Any marketing agency worth its salt needs to have a strong creative staff ready to position your brand in ways you may not have considered before. One of creative’s jobs in to think of messaging and how it relates to the customer.
They put themselves in your customer’s shoes, and build strategies to connect with them in lasting and meaningful ways. It’s worth keeping in mind that yes, the business owner is the best at running their business, but often an outside perspective can be one to bring new ways to improve the business, or its brand. …
When competition is high, it can be tough to differentiate from the other players in the market. Check out the Content Marketing tips below to boost engagement and conversion!
When you’re creating the news, it can’t always be about puff pieces and top-down communication. Your customers rely on your expertise to guide them in their purchases. Try creating content that educates, such as Frequently Asked Questions, or in-depth explanations of some of their more technical parts of your product or service.
Put yourself in their shoes, and think about what they are looking for, questions they have, and ways you can deliver answers before they even have to ask. …
Social media marketing is a multi-pronged approach.
It’s a way to connect with your audiences both one-on-one and one-to-many. It’s an advertising platform. A content distribution platform. A customer service tool. And more. And that’s why our team is often encourages our clients to be as active and effective with the time they spend with social. Below, you can find 5 ways to get better results from your social media marketing.
Twitter Lists is an underrated tool that Twitter offers any account. Basically, you are able to add individual users to a list, and make that list private or public. Generally, these lists are best kept private, but it depends on the list. One strategy is to add Twitter accounts that you find yourself engaging with on a regular basis. This way, instead of going to each one of their pages, or worse, hoping you see their content in your feed, you can go right to the list and find it. …
These tools are not only powerful resources for a website of any size, they are also free and easy to set up. Simply verify ownership of your website with Google and Bing, and watch the data collect. After a few days, you’ll be able to see which organic keywords drove impressions and traffic from search, which web-pages ranked, and if there are any errors while Google-bots and Bing-bots are crawling your website.
You may think, “Who uses Bing anyway?” — but you may be surprised. …